The allusion in Tweet Smell of Success to "Reichian" refers not to Robert Reich, former Secretary of Labor, but Wilhelm Reich, renegade psychotherapist and founder of the Orgone Institute, who in his 1948 book Listlen, Little Man! addressed the reader:
"You let the powerful demand power 'for the little man.' But you yourself are silent. You provide powerful men with more power or choose weak, malignant men to represent you. And you discover too late you are always the dupe."
Not a bad description of Bush's "base."
From Pynchon's essay, A Journey into the Mind of Watts":
A lot of kids these days are more apt to be calling him the little man -- meaning not so much any member of the power structure as just your average white L.A. taxpayer, registered voter, property owner, employed, stable, mortgaged and the rest. The little man bugs these kids more than The Man ever bugged their parents. It is the little man who is standing on their feet and in their way; he's all over the place, and there is not much they can do to change him or the way he feels about them.